Why Choose WordPress To Run Your Small Business Website

WordPress is a free and open-source content management system based on PHP & MySQL. Features include a plugin architecture and a template system. It is most associated with blogging but supports other types of web content including more traditional mailing lists and forums, media galleries, and online stores.WordPress was released on May 27, 2003, and WordPress has become the world’s most used CMS (content management system, or “website builder”). Over 74 million websites of all types and sizes use WordPress to post new content each second. Did you know that WordPress powers  26% of all websites (yes ALL websites on the Internet). This content management system has quickly become a favorite among both web-savvy users and web-novices alike because of how simple-yet-powerful it is. If you are thinking of creating a website then you really should start a small business website using WordPress (use our free step-by-step guide).

WordPress Theme Frameworks:

The term WordPress theme framework often refers to a code library that is used to facilitate development of a theme. In the old days of WordPress, there were some crucial problems with the way how themes were developed and maintained. There was no good way of upgrading WordPress themes without losing all the custom styling options. There are complete drag & drop frameworks like Headway Themes that empower users to create everything visually without any knowledge of code. Frameworks can be designed in several different ways in order to accommodate the varying needs of WordPress website theme designers as a Parent theme for use with different Child themes, as a standalone theme, or as a plugin that extends the functionality of an existing, compatible WordPress theme.


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All the benefits of using WordPress:

Free, easy to install resources:

Bychoosing WordPress, you can start your website for free. As an open source project, the platform doesn’t charge anyone for using it. Your basic expenses will be hosting and a domain, everything else is optional.


It doesn’t matter if it’s a commercial website or a personal blog, the fact that WordPress doesn’t charge a penny is a major incentive to use it. They don’t charge extra if your site starts to get more traffic than you anticipated, either. In addition to being free, WordPress is also open source, meaning that you can alter or improve its source code.


Out of the box WordPress is SEO friendly Popular search engines, like Google and Bing, tend to rank websites that use WordPress higher than those that don’t. This is because the CMS’ framework makes it easy for the search engines’ spiders to crawl. In fact, Matt Cutts of Google personally endorsed WordPress in 2009.


Google is penalizing sites that aren’t mobile-friendly by ranking them lower on their result pages. With WordPress, you don’t have to overhaul your entire site to make it accessible on tablets and smartphones, since most themes are automatically responsive. WordPress also has an option for websites to be viewed in “mobile view” for themes that aren’t responsive.


You can make your WordPress theme look any way you want with a customized theme. You can use one of the many it provides, or buy one of the various premium themes developed by third parties. You can also add and extend certain features to make the website function and perform just the way you want.


The websites that get the lowest bounce rates are the ones with plenty of multimedia. WordPress lets you easily integrate video either by uploading your own, or by adding embeddable code through the HTML areas. You can also add audio files, imagery, and other forms of media to keep people interested and browsing your site.


WordPress integrates with many popular 3rd-party platforms to make your website more modern. There are plenty of plugins that let you easily send out email campaigns and newsletters. There are plugins that allow you to accept credit card payments for an ecommerce site. There are plugins for just about every kind of function you want to add to your site.


There is an expert security team behind the platform.There is an expert security team behind the platform that responds to every threat. They can issue security updates on a moment’s notice and WordPress will apply them automatically to keep your site safe.

Awesome flexibility:

Flexibility is another argument for WordPress as an e-commerce solution. With a closed system like Shopify, you need to settle on a plan and are stuck with the features of that plan. In order to unlock more, you are forced to opt for the next higher tier,which is more expensive.

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