19
Apr

Why Choose Automotive in business Ideas

“The automotive industry continues to be a growth story, but the industry is fundamentally changing. Old paradigms are not valid any more, disruptions enforce the change: new technologies, sustainability and urbanization, changing customer expectations, new market entrants, major geographic shift.” Automotive industry, all those companies and activities involved in the manufacture of motor vehicles, including most components, such as engines and bodies, but excluding tires, batteries, and fuel. Equipping automobiles with readily available information means redesigning features ranging from engine systems to central consoles in order to accommodate the evolution. U.S. produced about 75 percent of world’s auto production. In 1980, the U.S. was overtaken by Japan and then became world’s leader again in 1994.

In 2006, Japan narrowly passed the U.S. in production and held this rank until 2009, when China took the top spot with 13.8 million units. With 19.3 million units manufactured in 2012, China almost doubled the U.S. production, with 10.3 million units, while Japan was in third place with 9.9 million units. From 1970 (140 models) over 1998 (260 models) to 2012 (684 models), the number of automobile models in the U.S. has grown exponentially. Although the automobile originated in Europe in the late 19th century, the United States completely dominated the world industry for the first half of the 20th century through the invention of mass production techniques. In the second half of the century the situation altered sharply as western European countries and Japan became major producers and exporters. The UK automotive industry is mature with many key manufacturers. Kia is a relatively new entrant to the UK car industry and as such must differentiate its products from the competition to increase its market share.

Challenges of Information Security Approach:

The uniqueness of the automotive domain poses more interesting problems that need to be solved. Namely, how do we approach security processes? The solution could be a company-level implementation, which means that each company must ensure their product development processes have the same focus on security. However, the level of protection could be different for each product. Therefore it becomes a challenge to ensure an industry-wide security requirement level across different product classes.

Features of Automotive:

Integrated Solutions: 

Automotive manufacturers offer a broad variety of services: wear and tear contracts, insurances, telematics services, and fleet management, to name a few. It will be a major challenge to integrate these services into stringent solutions, but that’s the only way to produce real hassle-free products for customers and strong up sell potentials for the manufacturers.

Mobile-Friendly:

There are many benefits out there that you can come across when it comes to mobile-friendly websites. These responsive sites are more user friendly. That is the biggest benefit to them. More often than not, people are using their tablets or phones to do quick searches on vehicles and if they come across to your site and they are having trouble getting around, they will quickly move on to the next page losing out on a potential customer.

Take Advantage of Email:

You can’t ask for a better automotive marketing tool than email. Ninety-one percent of consumers check their email at least once daily, and 70 percent say they always read emails from their favorite businesses. It’s a direct line of communication and the perfect means of nurturing ongoing relationships, no matter where the customer resides in the buying cycle.

Digital redefines the future of automotive:

Global trends in urbanization, climate change, digitalization and shifting economic power all challenge the automotive industry directly. The new automotive business model is customer service-centric. In this new world, mobility becomes both shared and autonomous. And as increasingly customer-centric automotive models come to dominate the industry, so the need for balanced agility and data security increase in importance.

Integration with Inventory:

When you begin selling a large number of auto parts online, it is imperative that you integrate the online store with your inventory management store. This will help you automate the process: stock information will be displayed on the store in real time, while any orders placed online will find their way to your inventory, ordering, billing and shipping modules. The process of integration will enable you to centralize your processes.

Mobile Optimization:

A number of your users may choose to access the website on their mobiles – for this is important for to you to build a website that is accessible on mobiles. So, it’s best to build a responsive website. However, you can also build a mobile app instead.

Monitor Your Results to Improve Your Marketing:

Pay attention to everything, including Google Analytics, online reviews, social media comments and email campaign results. Every bit of information you receive can be used to improve your automotive marketing strategy. For example, analytics will tell you who’s searching for what and where, and online reviews can help you gauge customer satisfaction.



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