“The automotive industry continues to be a growth story, but the industry is fundamentally changing. Old paradigms are not valid any more, disruptions enforce the change: new technologies, sustainability and urbanization, changing customer expectations, new market entrants, major geographic shift.” Automotive industry, all those companies and activities involved in the manufacture of motor vehicles, including most components, such as engines and bodies, but excluding tires, batteries, and fuel. Equipping automobiles with readily available information means redesigning features ranging from engine systems to central consoles in order to accommodate the evolution. U.S. produced about 75 percent of world’s auto production. In 1980, the U.S. was overtaken by Japan and then became world’s leader again in 1994.
In 2006, Japan narrowly passed the U.S. in production and held this rank until 2009, when China took the top spot with 13.8 million units. With 19.3 million units manufactured in 2012, China almost doubled the U.S. production, with 10.3 million units, while Japan was in third place with 9.9 million units. From 1970 (140 models) over 1998 (260 models) to 2012 (684 models), the number of automobile models in the U.S. has grown exponentially. Although the automobile originated in Europe in the late 19th century, the United States completely dominated the world industry for the first half of the 20th century through the invention of mass production techniques. In the second half of the century the situation altered sharply as western European countries and Japan became major producers and exporters. The UK automotive industry is mature with many key manufacturers. Kia is a relatively new entrant to the UK car industry and as such must differentiate its products from the competition to increase its market share.