Communication is a process where one sets out to convey a message to another person through the medium of words, gestures and / or pictures.
An Effective Communication is a communication between two or more persons wherein the intended message is successfully delivered, received and understood.

The Communication Process

The process of communication is a cyclic one as it begins with the sender and ends with the sender in the form of feedback


  • Building trust. Effective communication fosters trust with others. …
  • Preventing or resolving problems. …
  • Providing clarity and direction. …
  • Creates better relationships. …
  • Increases engagement. …
  • Improves productivity. …
  • Promotes team building.

7 C’s of Effective Communication

  • Complete-The message must contain all facts needed for desired reaction.
  • Concise – The message must be to the point and all unnecessary words must be eliminated.
  • Clear– There must be clarity in terms of though and expression
  • Concrete – The message to be communicated must be specific and not vogue.
  • Correct – All facts, words, language, information of the message must be accurate.
  • Courteous– One must communicate in a friendly and a polite manner.
  • Considerate – One must understand the emotions and sentiments of the receiver.

Importance of Effective Comunication

It is crucial to communicate effectively in negotiations to ensure you achieve your goals. Communication is also important within the business. Effective communication can help to foster a good working relationship between you and your staff, which can in turn improve morale and efficiency

Effective Business Communication

Effective business communication is a sharing process involving two or more parties sending a message that is easily understood by each person. When you are communicating within a business, maintain professionalism. It is important to understand that you represent both yourself and your employer.

Effective Oral Communication

For oral communication to be effective, it should be clear, relevant, tactful in phraseology and tone, concise, and informative. Presentations or conversations that bear these hallmarks can be an invaluable tool in ensuring business health and growth.

Effective Written Communication

  • Know your goal and state it clearly. …
  • Tone can help your writing be more effective. …
  • Explain in clear terms what you want the reader to do. …
  • Language needs to be simple. …
  • Less is more when it comes to length. …
  • Using an active voice will strengthen your writing. …
  • Good grammar and punctuation are very important.


There are four main types of communication we use on a daily basis:

1. Verbal

Verbal communication is the use of language to transfer information through speaking or sign language. It is one of the most common types, often used during presentations, video conferences and phone calls, meetings and one-on-one conversations. It can be helpful to support verbal communication with both nonverbal and written communication.

2. Nonverbal

Nonverbal communication is the use of body language, gestures and facial expressions to convey information to others. Nonverbal communication is helpful when trying to understand others’ thoughts and feelings.

3. Written

Written communication is the act of writing, typing or printing symbols like letters and numbers to convey information. It is helpful because it provides a record of information for reference. Writing is commonly used to share information through books, pamphlets, blogs, letters, memos and more. Emails and chats are a common form of written communication in the workplace.

4. Visual

Visual communication is the act of using photographs, art, drawings, sketches, charts and graphs to convey information. Visuals are often used as an aid during presentations to provide helpful context alongside written and/or verbal communication. Because people have different learning styles, visual communication might be more helpful for some to consume ideas and information.


Encoding Barriers
  • Lack of Sensitivity to Receiver
  • Lack of Basic Communication Skills
  • Insufficient Knowledge of the Subject
  • Emotional Interference
  • Lacking confidence
Transmitting Barriers
  • Physical Distractions
  • Channel Barriers
  • Long Communication Chain
Decoding Barriers
  • Lack of Interest
  • Lack of Knowledge
  • Lack of Communication Skills
  • Emotional Distractions
  • Information overload
  • Conflicting Messages
Responding Barriers
  • No Provision for Feedback
  • Inadequate Feedback


  • Misunderstandings
  • Wasted time
  • Increased costs
  • Lower efficiency
  • Mistakes
  • Decreased productivity
  • Decreased innovation
  • Lost profits/ loss of business
  • Low morale
  • Loss of personnel


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